šŸ“ø 10 SEO tactics to get your website seen by the right clients

Plus 3 quick tips on sticky navs, image search, bg colors

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IN TODAY’S EMAIL:

  • āš”ļø 3 Quick tips: sticky navs, image search, background colors

  • 🧠 Deep dive: 10 SEO tactics

  • šŸ” SEO: a primer on long-tail keywords

  • šŸ–„ļø Website examples: an excellent way to start a homepage

Estimated reading time: 14 minutes

QUICK TIPS

1. ā¬†ļø ā€œBack to topā€ and sticky navs reduce footer reliance

Modern browsing habits have changed how people interact with footers.

On desktop:

  • Long pages often include a ā€œBack to topā€ button

  • Some themes keep the nav menu sticky at the top as you scroll

On mobile:

  • Users know they can tap the top bar to scroll up instantly

These patterns reduce the need to duplicate your full nav menu in the footer.

So instead of stuffing it with links, focus your footer on actionable and useful info that complements your main content.

2. šŸ”Ž If your site has a large image archive, make your images searchable & discoverable

People are impatient online. If they can't find what they're looking for in a few clicks, they expect a search option.

Here’s how you can improve searchability on your site:
(For large sites, not suitable for small portfolio website.)

  • Clear organization – Ensure logical site structure and simple navigation.

  • Metadata matters – Use IPTC captions, keywords, gallery descriptions, and well-written page intros. Add descriptive captions & keywords (not just filenames like "DSC0023").

  • Also use abstract and creative descriptions where relevant. Include scientific names, people, locations, or objects in metadata if applicable.

  • Write SEO-friendly descriptions. Proper SEO titles and meta descriptions for every page and blog post are useful, but keep it natural—overloading images with keywords can backfire.

  • Text is key – Photography sites are image-heavy, but don’t neglect textual content that helps users (and search engines) understand your work.

Your visitors are searching with intent—help them find what they need quickly.

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