FREE TRAINING

Last chance to register for the free training I'm doing for PhotoBizX.

It's today and it's free!

You will learn:

• How optimizing your website for AI tools is different than traditional SEO

• What ChatGPT / Google Gemini / Claude "care" about when surfacing photographers

• The must-haves for future-proofing your photography website

• What to pivot to if your niche is in danger from "AI takeover"

👆 Last chance. The training is today!

QUICK TIPS

1. 🎨 Web Design Trends Come and Go, But Simplicity Wins

Design aesthetics change all the time. What’s trendy today might look outdated next year.

But one principle never fades: simplicity.

• A cluttered header with 12 menu items, 6 social media links, a search box, and a subscribe button? Overwhelming.

• A homepage packed with too many galleries or service options? Confusing.

A clean website isn’t about just white space or big fonts—it’s about prioritization. Guide visitors toward what truly matters. Fewer choices = better user experience = more trust.

Word choice matters — even something as simple as using plural or singular.

Here’s the rule of thumb:

• Use plural for pages that list multiple items:

  ✅ Galleries, Videos, Projects, Workshops, Events, Prints, Stories, Tours

• Use singular for collective or abstract nouns:

  ✅ Blog, Shop, Archive, Fine Art, Multimedia, Search

Calling a page “Gallery” when it displays multiple galleries creates a mismatch that can confuse users. Stay consistent with what the page actually contains.