You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: simplicity, word choices, footer links
🧠 Deep dive: how to get more traffic and clients
🔍 SEO: keyword research on Google directly
Estimated reading time: 8 minutes
FREE TRAINING
Last chance to register for the free training I'm doing for PhotoBizX.
It's today and it's free!
You will learn:
How optimizing your website for AI tools is different than traditional SEO
What ChatGPT / Google Gemini / Claude "care" about when surfacing photographers
The must-haves for future-proofing your photography website
What to pivot to if your niche is in danger from "AI takeover"
👆 Last chance. The training is today!
QUICK TIPS
1. 🎨 Web Design Trends Come and Go, But Simplicity Wins
Design aesthetics change all the time. What’s trendy today might look outdated next year.
But one principle never fades: simplicity.
A cluttered header with 12 menu items, 6 social media links, a search box, and a subscribe button? Overwhelming.
A homepage packed with too many galleries or service options? Confusing.
A clean website isn’t about just white space or big fonts—it’s about prioritization. Guide visitors toward what truly matters. Fewer choices = better user experience = more trust.
2. 🔠 Plural vs. singular — tiny words, big impact
Word choice matters — even something as simple as using plural or singular.
Here’s the rule of thumb:
Use plural for pages that list multiple items:
✅ Galleries, Videos, Projects, Workshops, Events, Prints, Stories, Tours
Use singular for collective or abstract nouns:
✅ Blog, Shop, Archive, Fine Art, Multimedia, Search
Calling a page “Gallery” when it displays multiple galleries creates a mismatch that can confuse users. Stay consistent with what the page actually contains.
