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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY'S EMAIL:
⚡️ 3 Quick tips: photographer PR, real profit per session, WordPress demo-content cleanup
🧠 Main Topic: Your photos are probably why your site feels slow
📷 Website Spotlight: Smiling Tiger Studios
🔍 SEO: You probably already have the schema you're stressing about
🌐 From the Trenches: website trust signals, a Google local change, and 80% repeat clients
QUICK TIPS
📣 Ansel Adams hired a PR firm. Why haven't you?
PR sounds like something for fashion brands and tech companies. Most photographers never even consider it.
But Ansel Adams used a PR firm. The guy whose name is basically synonymous with landscape photography didn't just rely on his images being good enough. He invested in getting them in front of the right people.
I brought this up on a call recently with a wildlife photographer who sells fine art prints. His website was solid, his work was stunning, but organic search wasn't going to bring collectors to him. Nobody types "dramatic elk portrait for my living room" into Google.
So where do buyers come from? Outreach. Getting featured in publications. Having your name mentioned by people who already have the audience you want. That's PR, and it works for photographers the same way it works in any other field.
You don't need a massive budget. Even a few hours with a PR consultant can help you identify which publications, blogs, or media outlets are worth approaching, and how to pitch yourself.
If Ansel Adams thought PR was worth paying for, maybe it's worth a second look.
Have you ever tried reaching out to publications or media to get featured?
🧮 Your package price is not your profit
You can recite your wedding price from memory. Now try the profit on the last one you shot.
Most can't. That gap is where pricing mistakes hide.
Pick one job from last quarter. Write down what the client paid. Then subtract: second shooter, album, prints, the editor or VA you outsourced to, travel, parking, the meal, gear backup if it was a long day. Now write every hour you actually spent. Not just shoot day. Inquiry calls, contract back-and-forth, editing, the print-size email, the upload, the four-month follow-up. Divide profit by hours.
Do this for three jobs across different session types. The picture stops being abstract. The session you quietly resent often pays you the most per hour. The dream session you brag about often pays you the least.
Now you have a yes/no decision per session type, based on what each one actually leaves you with after the work is done.
