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šø What (else) you can include on your About page
Plus 3 quick tips on single-word menu items, UX, dichotomies
Alex Vita
September 17, 2024 ā¢ Estimated reading time: 13 minutes
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A long one on content ideas for your About page. Enjoy!
IN TODAYāS EMAIL:
ā”ļø 3 Quick tips: single-word menu items, UX, dichotomies
š§ Deep dive: What (else) you can include on your About page (12 ideas for your inspiration)
Estimated reading time: 8 minutes
QUICK TIPS
Sometimes, you do need to use multiple words. A few examples come to mind:
Fine Art
Greeting Cards
Photo Tours
Client Area / My Account
Light painting
Advanced Search
Listing out specific gallery/portfolio names (common on portfolio sites) is also OK.
If you want to list blog categories in the navigation, place them in a dropdown menu under āBlogā. Weāre referring here only to top-level menu items.
Aside from these examples, multiple-word menu items have disadvantages:
They occupy a lot of space (making horizontal navigation bars too long)
They take longer to read & understand (and all those split seconds matter)
Theyāre almost always unfamiliar (see the intro on the importance of familiarity)
So whenever possible, stick to single-word links in your navigation.
2. The most critical piece of user-experience on your website: getting your navigation menu right
Has your siteās menu also kept growing over time? Are you linking to old pages that no longer represent your photography business?
Itās time to clean it all up, reducing the number of top-level menu items (and using dropdowns in a smart way). If the navigation is overwhelming (or ātoo cleverā), all that organic traffic will get confused and leave your site more quickly.
83% of visitors leave a website because it takes too many clicks to get to what they want, thatās a huge number!
Familiarity allows for easy mental processing, it makes a website easy to understand and use. Besides the quality of the content, familiarity is sometimes what prevents users from leaving the site.
āAs a rule, people donāt like to puzzle over how to do things. If people who build a site donāt care enough to make things obvious, it can erode confidenceā
Everything you need to know about nav menus is here.