QUICK TIPS

1. 🖥️ Avoid having TOO MUCH information on your site

Being too verbose, too word-y, can make people stop reading your content. This applies to the About/Bio text, and any other text-based page on your site (instructions, list of services, FAQ, experience etc.)

Writing more doesn’t always output the best results, you should try getting a clear message across.

Many photographers write such a long biography text that they can’t really expect people to read it entirely. So how then can they convince those people to also contact them for a project?

It’s again a matter of quality vs quantity: stick to what actually necessary, be brief, focus on the main points.

If you do need to feature more content on the site, break it down into pages, and link to it.

And always let the text breathe: break texts into paragraphs, add empty lines as needed, use bullets and lists, highlight important sentences, use header and sub-headers. A longer page is acceptable if it’s easy to skim through! (more on this in the Typography lesson)

Most of the times when seeking to improve your photography website, you have a goal in mind and need professional help to get there.

There are things (that will save you time and money) that you can prepare before you go to a designer: your clear goals, a detailed list of pages/features, your target audience, your business metrics and budget for the project, your competitors, the problems you’re having etc.

You can never get too specific, it all helps. To demonstrate this, here’s a fantastic example from portrait photographer Antonina Mamzenko when asked what her target/existing audience is:

“My ideal client is a mother of one or two young children (aged 0-6), American, European or Middle Eastern; educated in US or UK. She is a professional woman with a high managerial position in marketing, IT,  creative field, or has her own business. She is a from a double income household of around £100k, loves travel, wants the best for her kids but suffers from typical mother’s guilt most of the time (is she working too much?)”

Do you have your target audience as clearly defined as this? Getting this kind of clarity and knowing what to prepare for a new website are topics for a future article here.