QUICK TIPS

1. 🧭 Your portfolio probably needs fewer galleries — not more

This is the exact situation I see in 80%+ of website audits: too many categories, not enough structure.

Here’s the simple 3-bucket method I recommended (works beautifully for most photographers):

1) Your sellable work: The images that actually make you money. Curated. Minimal. Intentional.

2) Supporting or personal work: Travel, behind-the-scenes, project work — great for storytelling, not for sales.

3) Service-based samples: Portraits, events, branding sessions — anything that shows clients what you offer.

That separation creates clarity for both Google and your visitors.

It also keeps your homepage clean, focused, and conversion-friendly.

It’s tricky when you shoot, for example, weddings and small business/branding work.

Different clients, different expectations — one website.

Here’s what works best (after dozens of projects like this):

1. Keep your main navigation simple — Weddings | Personal Branding | About | Contact.

2. Create separate landing pages with their own galleries and copy.

3. Use consistent tone and design, but tailor the message for each audience.

It’s possible to serve both client types without confusing either. The secret? Clarity and structure.