Let’s dive in!

QUICK TIPS

1. More AI tools are coming, but you still need image metadata today

Images are the main focus, but everything else is text.

And it's what Google understands on a website and it helps people navigate your website. So that all comes down to elements like all the image metadata stuff that you should add, if you want that type of website.

I'm referring to image captions, image keywords, like in this screenshot, or gallery descriptions, gallery titles. All of those are text content that helps people to get some context on what your photos are all about, it helps Google to help you rank for those words, it helps search functionality.

2. Create a referral strategy for steady growth

- How do you get more clients?
- Referrals & word of mouth.
- OK, so... no idea & no plan.

Heard in this gem of a podcast.

If you're uncertain how to initiate a referral program, it’s crucial to develop a clear plan. Here’s how you can build a structured referral strategy to ensure a continuous influx of clients:

• Set clear referral goals and communicate them within your network.

• Provide incentives for referrals, such as discounts on future sessions or special client privileges.

• Share stories of successful projects on social media to highlight the quality of your work.

• Engage with local businesses and offer to collaborate or exchange referrals.

• Regularly reach out to your past clients with updates or greetings to keep your relationship warm.

• Keep a track of referrals to recognize and thank those who are frequently bringing you business.

Implementing a structured referral program transforms sporadic word-of-mouth into a reliable source of new business. Making the process rewarding and straightforward for your referrers can result in a win-win situation for both you and your clients.