- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 📸 The "set it and forget it" fallacy
📸 The "set it and forget it" fallacy
Plus 3 quick tips on image quality, customizing templates, homepage intro
Alex Vita
April 30, 2024 • Estimated reading time: 9 minutes
You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: image quality, customizing templates, homepage statements
🧠 Deep dive: the “set it and forget it” fallacy
🔍 SEO: access my free SEO course
🖥️ Website examples: a clean wedding photography websites
🔗 Links & Resources: AI dominating the photo news. Again.
Estimated reading time: 7 minutes
Let’s begin:
QUICK TIPS
1. The quality of your photos
Please sit down, this is an intervention.
Too many photographers are making desperate attempts to market low-quality images (on any type of website, no matter how good it is), and then are worried about hearing crickets for a long time.
No paid advertising will help you there. The quality of the images is probably not good enough.
2. Using a predefined template? Customize it to the max.
If you do need to build something cheaper, you choose a template-based platform, and that's it.
But at least do some work to try to differentiate it, to make it unique.
Because you might look like a thousand other photographers using the same template.
Put your logo in there, choose your colors, choose different fonts. Go through the theme settings and tweak as much as you can to stand out from the defaults.