The process for changing your website’s URL (for any reason, usually for rebranding purposes) is very complicated and needs extensive testing if you already have good organic search traffic. The sooner you take such a decision, the better.

Let’s start:

QUICK TIPS

1. If you're keen on keeping a homepage slideshow…

I’ve written a lot on how homepage slideshows are usually boring and bad for UX.

But if you're keen on keeping a slideshow for its visual impressiveness, make it shorter and use a panoramic aspect ratio because that has a couple of advantages. It doesn't occupy the entire fold. So it lets people start seeing critical information underneath.

In this particular example, this is a "best of" slideshow.

It has a very wide 8:3 aspect ratio and it just doesn't take up too much vertical space. Uh, it shows the tagline underneath and it's stylish. So I think it's a good solution.

2. Success depends a lot on treating photography as a business

And the serious positioning decisions that go along with it.

More specifically, beginner photographers need to understand, quite early, the difference between "niching" (focusing on a particular target audience) and "specializing" (becoming an expert at something) and how they can be combined.

Niching is usually the easiest career path for beginner photographers because it provides a clear path to follow (just choosing a specific type of client to work with) and offers feedback and possibilities for course-correcting along the way.

And generally, there is an understanding that photography is a business. So besides shooting & editing photos, you must learn many other skills: sales, outreach, web design, SEO, marketing, finances, contracts, copyright, etc.

Otherwise, you're leaving it all up to the wind.