QUICK TIPS

1. 📸 Your old leads are gone? Time to get creative with new ones

If referrals and word-of-mouth have slowed down, don’t panic — get proactive. Start by doing some styled shoots with local vendors. It builds relationships and gives you fresh content to share on social media. You might also get tagged by those vendors when they post about the shoot, giving you access to their audiences.

Even better, consider organizing your own shoot. Pick a venue you love, collaborate with other professionals, and create a shoot that reflects your style. Then blog about it, showcase it in a portfolio gallery, and mention the collaborators — that helps you get in their network too.

Every shoot is marketing fuel when you use it right.

Templates can save time, sure. But they were never meant to be the final product.

Using a template is like buying IKEA furniture—you still have to assemble it, personalize it, maybe even hack it to fit your space.

But too many photographers treat templates as finished solutions. Drop in some images, pick your brand color, and hit publish.

That might be fast, but it’s rarely effective. Your website should reflect your brand, your personality, your story.

Use templates as a starting point—but then go further. Break things. Rearrange layouts. Inject your voice.

Because the only thing worse than a bad website is a forgettable one.