QUICK TIPS

1. ✉️ Send personalized emails to past clients

Old-school, but powerful. Reach out to past clients or people in your network and let them know you’re booking.

Make it personal, not spammy. Example:

Hey Sarah, I hope you and the kids are doing well! Just wanted to let you know I’m opening up spring mini-sessions next month. I thought of you because we had such a fun session last year. Here’s a link if you want to grab a spot: [Landing Page URL]

You can even use this as an excuse to post on social media:

“I’m opening up 5 slots for spring sessions – here’s the info & how to book → [link]”

People already familiar with your work are much more likely to click, refer you, or book again. These are the warmest leads you’ll ever get—they already know and like your work.

ChatGPT is climbing fast on many sites’ referral lists — and not just in volume.

Visitors coming from AI tools like ChatGPT often trust the answer more than a random Google search result. That means warmer leads, higher intent, and better conversions.

Even if Google still dominates in quantity, the quality of AI-driven traffic might be 5–6x higher.

That’s a big deal for photographers.

You can’t “game” AI rankings (yet), but you can create high-quality content that gets referenced — which starts with having a strong, trustworthy website.

Is your site ready for that kind of visitor?