📸 Would a creative director hire you after seeing your site?

Plus 3 quick tips on mini-sessions, going beyond Google, packaging information

You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.

ForegroundWeb Newsletter

YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.

IN TODAY’S EMAIL:

⚡️ 3 Quick tips: mini-sessions, going beyond Google, packaging information
🧠 Deep dive: Would a creative director hire you after seeing your site?
🔍 SEO: “Relevance Engineering” is your SEO upgrade

QUICK TIPS

1. 🔄 Turn one mini-session into a lifetime client

Mini-sessions can be more than quick cash grabs — they’re a powerful entry point.

Here’s how pros turn one booking into long-term relationships:

  • Build a simple email marketing list from mini-session clients

  • Create VIP offers for past clients (loyalty discount, early access, etc.)

  • Offer session upgrades or print packages in follow-up emails

  • Customize the rebooking experience to feel special

The goal? Turn a mini-session into a high client lifetime value.

Set up once. Repeat with every batch.

2. 📣 Want to future-proof your photo website? Think beyond Google

If your clients are getting answers from ChatGPT or Claude instead of Googling, your website needs to adapt.

Make your content AI-friendly:

• Use clear language

• Include stats and reliable sources

• Answer common client questions directly

Add structure (headings, lists, FAQs) to help AI tools parse your site easily.

Visibility now means being included in answers, not just ranking in search results. Welcome to the age of GEO.

Subscribe to keep reading

This content is free, but you must be subscribed to ForegroundWeb Newsletter to continue reading.

Already a subscriber?Sign in.Not now