- đ¸ ForegroundWeb Newsletter by Alex Vita
- Posts
- đ¸ Would a creative director hire you after seeing your site?
đ¸ Would a creative director hire you after seeing your site?
Plus 3 quick tips on mini-sessions, going beyond Google, packaging information
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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAYâS EMAIL:
âĄď¸ 3 Quick tips: mini-sessions, going beyond Google, packaging information
đ§ Deep dive: Would a creative director hire you after seeing your site?
đ SEO: âRelevance Engineeringâ is your SEO upgrade

QUICK TIPS
1. đ Turn one mini-session into a lifetime client
Mini-sessions can be more than quick cash grabs â theyâre a powerful entry point.
Hereâs how pros turn one booking into long-term relationships:
Build a simple email marketing list from mini-session clients
Create VIP offers for past clients (loyalty discount, early access, etc.)
Offer session upgrades or print packages in follow-up emails
Customize the rebooking experience to feel special
The goal? Turn a mini-session into a high client lifetime value.
Set up once. Repeat with every batch.
2. đŁ Want to future-proof your photo website? Think beyond Google
If your clients are getting answers from ChatGPT or Claude instead of Googling, your website needs to adapt.
Make your content AI-friendly:
⢠Use clear language
⢠Include stats and reliable sources
⢠Answer common client questions directly
Add structure (headings, lists, FAQs) to help AI tools parse your site easily.
Visibility now means being included in answers, not just ranking in search results. Welcome to the age of GEO.