- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 📸 Use CTAs to take people on a journey
📸 Use CTAs to take people on a journey
Plus 3 quick tips on field placeholders, flat graphics, design consistency
You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: field placeholders, flat graphics, design consistency
🧠 Deep dive: Use CTAs to take people on a journey
🔍 SEO: access my free SEO course
🖥️ Website examples: custom homepage hero image grid
Estimated reading time: 10 minutes
FINAL REMINDER:
REGISTER FOR MY WEBINAR ON JANUARY 16th at 10AM EST
An in-depth look at the future of SEO in the AI era:
how optimizing for AI tools is different than traditional SEO
what ChatGPT / Google Gemini / Claude "care" about when surfacing photographers
the must-haves for future-proofing your photography website
what to pivot to if your niche is in danger from "AI takeover"
The webinar will be free, and a recording will be available if you can’t make it live, in exchange for some honest feedback from you afterwards.
When: January 16, 2024 at 2 AM Australia = 10 AM NY = 7 AM LA = 3 PM London (check your local time for this webinar)
How to Register: Simply sign-up at the Zoom link here:

QUICK TIPS
1. Simplify your contact forms with field placeholders
Want to make your forms more compact? Use placeholders instead of labels:

2. Simplify graphics & embrace flat design
Flat design became popular recently and replaced skeuomorphism (the use of gradients, textures, drop shadows, and realistic 3D effects).
It now got deeply embedded into apps and operating systems we spend a lot of time with (iOS, Windows 8, many web apps), and usually comes with solid colors.

Consider removing shadows or old-looking “3D effects” for graphical elements on your site (image shadows, watermarks, logo, content boxes, etc.). Simple solid colors are cleaner.
