📸 Use CTAs to take people on a journey

Plus 3 quick tips on field placeholders, flat graphics, design consistency

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IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: field placeholders, flat graphics, design consistency

  • 🧠 Deep dive: Use CTAs to take people on a journey

  • 🔍 SEO: access my free SEO course

  • 🖥️ Website examples: custom homepage hero image grid

Estimated reading time: 10 minutes

FINAL REMINDER:
REGISTER FOR MY WEBINAR ON JANUARY 16th at 10AM EST

An in-depth look at the future of SEO in the AI era:

  • how optimizing for AI tools is different than traditional SEO

  • what ChatGPT / Google Gemini / Claude "care" about when surfacing photographers

  • the must-haves for future-proofing your photography website

  • what to pivot to if your niche is in danger from "AI takeover"

The webinar will be free, and a recording will be available if you can’t make it live, in exchange for some honest feedback from you afterwards.

When: January 16, 2024 at 2 AM Australia = 10 AM NY = 7 AM LA = 3 PM London (check your local time for this webinar)

How to Register: Simply sign-up at the Zoom link here:

QUICK TIPS

1. Simplify your contact forms with field placeholders

Want to make your forms more compact? Use placeholders instead of labels:

2. Simplify graphics & embrace flat design

Flat design became popular recently and replaced skeuomorphism (the use of gradients, textures, drop shadows, and realistic 3D effects).

It now got deeply embedded into apps and operating systems we spend a lot of time with (iOS, Windows 8, many web apps), and usually comes with solid colors.

Consider removing shadows or old-looking “3D effects” for graphical elements on your site (image shadows, watermarks, logo, content boxes, etc.). Simple solid colors are cleaner.

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