QUICK TIPS

1. “Contact” needs to be last in your nav menu

As a general rule of thumbs, your website should require as few steps as possible to get visitors to your desired destination, whatever that may be: browsing specific galleries, a purchase page, the contact page, a signup form, etc.

However much value you place on people sending you messages/emails, I recommend always having a menu item called “Contact” in your navigation. If you’re a group of people, using “Contact Us” is also common. Any other phrasing (“How to reach me”, “Get in touch” etc.) is not as recognizable and might create confusion and limit the number of messages you get from visitors.

I know you might already be having too many items in your navigation, but don’t sacrifice “Contact”, it’s one of the most important links to have there.

In terms of placement, people expect seeing it last in the menu, so unless you have good reasoning not to, that’s the place to put it.

This helps “freshen” things up for any returning visitors on your site. If they see something new, they learn that it might be worth checking your website from time to time.

So how about featuring some new galleries/projects on your homepage? It’s good to regularly add new images to the site even if you don’t shoot something new recently. Look through your computer archive for older projects that people might still find interesting. It will still be new to them.

With older website, I often see this: the homepage has become a “dumping ground” of… stuff. All new bits of content, new promotions, and services, have all been added to the homepage over time, without any sense of purpose.

You need to be disciplined enough to take something out when you want to add something in.

Image if a fashion brand just keeps adding new collections to their storefronts. I know it’s an exaggeration, but the point to it constantly be curating your homepage content, to only promote your most important services/products at that moment in time. It’s a great way to keep things fresh.

Give people fewer choices and eliminate distractions, and you’ll notice they’re more likely to take action.