QUICK TIPS

1. Drawing inspiration from other photography websites

To enhance your photography website, always be on the lookout for inspiration from others in your field. It's not about copying directly, but about engaging in a creative remix of ideas. Here’s how you can 'steal like an artist':

• Regularly visit a variety of photography websites and note what stands out.

• Bookmark designs that catch your eye and pinpoint what makes them effective.

• Blend these concepts with your unique perspective to refresh your site’s design and functionality.

This approach of collecting and reimagining helps you forge your own path while staying contemporary and relevant in the photography industry.

2. Navigating the Competitive Photography Landscape

The photography industry is experiencing significant challenges, from increased competition to the ubiquity of smartphones and microstock agencies. Not to mention AI. For many photographers, the struggle is real, with many reporting difficulties in attracting more clients, leads, sales, or income.

• To stand out, it’s crucial to adapt and evolve. Consider shifting your business model or refining your niche.

• Offer something unique that can’t be easily replicated by amateurs or found on free image platforms.

• Focus on creating high-quality, distinctive images that offer genuine value to your clients.

• Offer value-added services like personalized photo sessions, limited edition prints, or bespoke photo books to differentiate from low-cost digital offerings.

It’s not impossible to rise above the noise, as many photographers have found ways to build thriving businesses. But it requires a lot more work than before. Or smarter work: changing your approach, pivoting where needed, adapting to market changes.

Survival of the fittest! Especially now in these trying times.