- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 📸 Wondering why your website doesn't get more bookings?
📸 Wondering why your website doesn't get more bookings?
Plus 3 quick tips on pre-launch checklist, value-based pricing, homepage self-portrait.
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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: pre-launch checklist, value-based pricing, homepage self-portrait
🧠 Deep dive: Wondering why your website doesn't get more bookings?
🔍 SEO: Rethinking Google as a distributor

QUICK TIPS
1. 🎯 Before launching your new site, here’s what to double-check first
Before celebrating a “finished” photography website, make sure you’ve tested it like a client would.
Here’s a mini checklist I always share before a soft launch:
✅ Test the full purchase process (yes, including payments — even $1 test orders help spot issues early).
✅ Review coupon codes or discounts — make sure they apply as intended.
✅ Check every gallery image for consistent sizing and cropping.
✅ Try every form and button — no broken submissions or confusing UX.
✅ Ensure Google Analytics and Search Console are tracking properly.
A beautiful website means nothing if the client experience isn’t seamless.
This also applies to old website. Have you tested your own site like a customer lately?
2. 💰 Value-based pricing: your burnout insurance
Photographers undercharge the most during peak season — when demand is highest.
Let’s fix that.
Raise your prices for high-demand weekends or seasonal mini-session slots. $300 might be fine in spring… but if it feels unsustainable in October, try $400+ for prime dates.
This does 3 things:
You get paid more for your time
You attract clients who value your work
You reduce the chance of burning out
Happier you = better sessions = happier clients.