QUICK TIPS

1. 🕹️ The subtle power of micro-interactions on your website

Your visitors are leaving you clues — not in what they say, but in how they move.

That tiny pause before they click, the way they scroll erratically, or how long they hover over a gallery image — all of these are micro-interactions, and they’re pure gold for understanding behavior.

These tiny actions, taken together, form a psychological fingerprint. They’re more accurate than any user persona you can come up with.

Modern UX design is increasingly about interpreting these signals:

• Scroll hesitation might signal confusion or interest

• Rapid back-button usage might mean unmet expectations

• Hovering over your About page but not clicking? Maybe your intro isn’t enticing enough

As a photographer, understanding these signals means refining your site’s layout and content so that it feels intuitive, comfortable, and engaging. The more you pay attention to how users behave, the more control you have over the experience they get.

The rise of AI Overviews in search results means users are often getting answers before even clicking your site. So, yes—invest in long-form pieces if they genuinely add value and are likely to earn links. But also start embracing shorter, hyper-specific posts.

Quick takeaways, FAQ-style content, and clearly answering common questions can often get you visibility in snippets or be referenced by AI models. Think: fast value. Get in, get out. Don't ramble.