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New year, new opportunities to learn & grow. I’ll be here with you on this journey!
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: don’t play the pricing game, fix writing errors, comparing yourself with other photographers
🧠 Deep dive: A Google Search Console primer
🖥️ Website examples: A few wedding photography site example
🔗 Links & Resources: Smartphone cameras & AI
Estimated reading time: 6 minutes
Let’s dive in.
QUICK TIPS
1. Don't play the pricing game and then complain about it
Many photographers are struggling in today's market, and they're complaining that they're struggling. But it makes no sense to complain that your competition is lowering their prices, or that the market has poor standards these days.
The market is selfish. It doesn't care about you in particular. It's just choosing someone else that's telling a better story. Sure, the story sometimes is about pricing.
So don't play that game. Tell a different story, a better story about how you're different, not based on prices, but based on the outcomes for your clients.
2. Too many people have writing errors on their site.
Due to not being a native English speaker, or out of simple negligence, mistakes fall through the cracks.
You should always double-check all your texts and even get someone else to proofread your content.
Then check again, users are quick to notice mistakes, and they lose trust once they spot too many writing errors; they get put off by the apparent lack of care.
This is even more valid today when you have a very short amount of time to create a good impression, surrounded by fierce competition.
Having said that… here’s what I added to the footer of all my newsletter emails:
