Welcome to another edition of the ForegroundWeb Newsletter. As a quick reminder, every Tuesday, I come to you with advice on improving your photography website and growing your business. Simply reply to any email to ask follow-up questions, happy to help.

Let’s dive in!

QUICK TIPS

1. What used to work in the past is no longer relevant today.

It's no longer that much about focusing, or editing, because cameras and AI advancements almost do that better than you.

Instead, it's about solving interesting problems, about having the courage to venture into projects that haven't been seen before.

That's where many industries are heading toward. And quickly.

When you're specialty becomes a commodity, you have to keep asking yourself what "better" means. Because "better" is always changing, and you have to keep repositioning your business as needed.

2. Testing New Business Strategies with Minimal Risk

Doing a complete overhaul of your photography business might be scary. And genuinely risky if you don't plan well, you could be running out of clients/money for a while.

Venturing into new territories with your photography business can be daunting, especially when considering a complete overhaul. To minimize risk while exploring new possibilities:

• Maintain your current website and social media profiles to keep your existing client base secure.

• Start a new, specialized website or add a dedicated page to your existing site where you can direct new clients.

• Use this side project as a testing ground to gauge market response and refine your approach based on real-world feedback.

Once you validate the new specialized website/business, you just slowly start letting the old generalist brand run its course (and, one day, you shut it down).