You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: call-to-action buttons, footer, location location location
🧠 Deep dive: website header & nav menu best practices
🔍 SEO: why “photography” doesn’t need to be in your domain name
🖥️ Website examples: intro/splash page
Estimated reading time: 10 minutes
QUICK TIPS
Treat each page on your website like a pit stop on a guided journey — and help visitors move forward with a single, clear CTA at the end.
One strong button is better than five vague options. Think:
“View next gallery”
“Learn about pricing”
“Contact me”
Use these call-to-actions strategically to keep people engaged, and lead them step-by-step toward your end goal (contact, booking, purchase).
Less confusion, more conversions.
2. 🦶 Your website footer: an opportunity, not an afterthought
The footer on your photography website isn’t just decoration. It’s a valuable spot to add helpful items:
a repeat of the navigation menu
contact information
social media profile links
social media feeds (especially Instagram)
newsletter subscribe boxes
promos and special messages
copyright notes, terms and conditions, etc.
It’s your last chance to guide visitors who scroll to the bottom. Don’t waste that space — use it to nudge them toward booking, following you on social, or subscribing to your newsletter.
