📸 Website header & nav menu best practices

Plus 3 quick tips on call-to-action buttons, footer, location

Author

Alex Vita
May 06, 2025

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IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: call-to-action buttons, footer, location location location

  • 🧠 Deep dive: website header & nav menu best practices

  • 🔍 SEO: why “photography” doesn’t need to be in your domain name

  • 🖥️ Website examples: intro/splash page

Estimated reading time: 10 minutes

QUICK TIPS

1. 🚦 Use call-to-action buttons like road signs

Treat each page on your website like a pit stop on a guided journey — and help visitors move forward with a single, clear CTA at the end.

One strong button is better than five vague options. Think:

  • “View next gallery”

  • “Learn about pricing”

  • “Contact me”

Use these call-to-actions strategically to keep people engaged, and lead them step-by-step toward your end goal (contact, booking, purchase).

Less confusion, more conversions.

2. 🦶 Your website footer: an opportunity, not an afterthought

The footer on your photography website isn’t just decoration. It’s a valuable spot to add helpful items:

  • a repeat of the navigation menu

  • contact information

  • social media profile links

  • social media feeds (especially Instagram)

  • newsletter subscribe boxes

  • promos and special messages

  • copyright notes, terms and conditions, etc.

It’s your last chance to guide visitors who scroll to the bottom. Don’t waste that space — use it to nudge them toward booking, following you on social, or subscribing to your newsletter.

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