- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 📸 Building an effective photography website homepage
📸 Building an effective photography website homepage
Plus 3 quick tips on you vs AI, minimalism, alignments
You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
What first impression does your homepage make on visitors? Prepare to learn and revamp your homepage!
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: you vs AI, minimalism, alignments
🧠 Deep dive: Building an effective photography website homepage
🔍 SEO: Canonical URLs
🖥️ Website examples: website background image exception
Estimated reading time: 8 minutes

QUICK TIPS
1. What makes YOU better than an AI tool? 🆚
AI checks a lot of boxes: it's fast, cheap, convenient, and it's becoming really good.
But as a (human) photographer, you still have the edge:
📸 You take REAL photos: No matter how realistic AI-generated images become, there will always be a premium on documenting real-life moments. On getting a photo that documents reality, not something generated from a prompt.
🤝 You guide clients during a photo shoot: Your experience helps clients feel comfortable, pose better, and get the shots they need. AI can’t read body language (yet) and replace the human connection you bring to a session.
🖼️ You deliver physical items: Offering prints and albums brings a tangible, emotional value. Clients cherish these keepsakes, something digital AI images can’t replicate.
🌦️ You collaborate in real-time and adapt to the environment: You adjust during shoots based on lighting, weather, client feedback, and emotions – creating a tailored experience and making the best of any situation.
In-person collaboration and emotional depth are things no AI can replicate.
2. You don’t need to be a “minimalist” to understand that your website needs simplicity and clarity
The over-population of the Internet demands clarity and simplicity.
Minimalism is the practice of restraint, of reducing a design or art form to the bare essentials, in keeping with the goals you have.
Minimalism can have some extraordinary results on your work:
It helps you prioritize and remove the superfluous.
It facilitates information accessibility.
It helps users focus and navigate the site with as little “friction” as possible.
It eliminates extraneous (design) elements to emphasize the content.
It can be the means to clarify and reach your goals.
