QUICK TIPS

1. 🎯 Niching down doesn’t mean limiting yourself

When you niche down, it doesn’t mean you’re shutting the door on future opportunities — you’re just getting clear on where your energy should go right now.

Specializing allows you to develop a deeper understanding of your target audience. That means:

• Crafting better marketing messages

• Building a more focused website

• Offering services that truly resonate

Photographers who position themselves clearly don’t just survive the saturated market — they thrive.

Start by defining your ideal client. What niche are they in? What are their needs? What language do they use? Build everything — your website, your pricing, your content — around that.

Small and focused beats broad and forgettable every time.

Just as photography didn’t eliminate painting, it redefined it. Traditional portraiture jobs may have dwindled, but the market for original, emotional, inefficient art actually grew.

AI can’t replicate your vision, your empathy, your taste. It can only assist you in getting your work out into the world faster.

You can’t stop AI from changing the landscape. But you can control how you respond.