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IN TODAY’S EMAIL:
⚡️ 3 Quick tips: homepage CTA, familiarity, investments
🧠 Deep dive: How to build a better Contact page
🔍 SEO: Avoid the duplicate content trap
🖥️ Website examples: Homepage image grid
Estimated reading time: 8 minutes
QUICK TIPS
1. 🪧 At the very least, add a CTA to your homepage
Regardless of what you currently have on your homepage (whether it’s a slideshow, a grid of images, or something else), what action do you want your visitors to take first? Which of your other pages are most important to be seen?
After viewing your homepage, should visitors…
head straight to the contact page to leave you a message? (rarely the right answer)
view a portfolio with your best images?
read what you can offer on a Services page?
dive deeper into your photography blog?
There is no magic formula, it all depends on your specific site structure and business goals. Choose one or two actions that you want people to take after viewing your homepage.
2. 🧠 Familiarity is your friend when designing your nav menu
When building a website, photographers often try to stand out with clever or artistic menu layouts.
But here's the truth: familiarity breeds comfort.
Visitors arrive on your site with certain expectations. They’re used to seeing the menu at the top, with standard page names like:
Home
Services
Portfolio
About
Contact
If you deviate too far from that (like hiding the menu, or renaming “Portfolio” to something obscure), you create friction. And that friction can cause people to leave.
Make your menu boring. Because boring = usable.
