You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: gallery size, self-portraits, personality
🧠 Deep dive: how to choose the perfect domain name for your photography website
🔍 SEO: what your SEO tags actually are
🖥️ Website examples: eye-candy
Estimated reading time: 8 minutes
📢 Free home page copy review? Yes, please.
Your home page has just seconds to grab the attention of its visitors. SECONDS.
If you’ve ever wondered why people aren’t clicking deeper into your site, it might be your homepage copy.
Copywriter Sarah Wayte offers a free review of your homepage copy if you join her (great) newsletter. In just 10 minutes, she’ll send you a personalized video with simple, high-impact changes you can make to your homepage copy—right away.
It’s free, fast, and really useful. And it’s especially powerful when paired with strong homepage design and structure.
Go check it out if your homepage needs a little rework. It’s a no-brainer.
QUICK TIPS
1. ⚡ Stop Overloading Your Galleries
One common mistake photographers make? Cramming too many images into their online galleries.
Clients don’t want to scroll through 200 photos; they want to see your best work. Including too many similar shots signals indecision — why should they trust you if you can’t choose your strongest images?
Aim for 15–20 carefully curated shots per gallery. Show your range, but leave them wanting more.
Curating well not only improves user experience but also builds trust and positions you as a confident professional.
2. 👤 More than just the classic Bio self-portrait
Including a collage of images on your About page (instead of one single self-portrait) might give your site an extra credibility boost.
You could include images of…
you shooting at different events
your logo on stationery/products
you with your family/pets
They can all make you more relatable and show that you’re a real-world photographer enjoying what they do.
But always choose images that might impress your target audience:
if you shoot family portraits, include warm photos of you with your family
are you a wedding photographer? Why not add a funny image from your own wedding?
doing architecture work? Go for a more serious geometric interior shot with you in it, etc.
For inspiration, look no further than two greats: https://www.zackarias.com/about/ and https://peterhurley.com/about
