QUICK TIPS

1. 📬 Your newsletter is a sleeping goldmine

You post. You blog. But is your email list obvious on your site?

Most photographers hide the subscribe box—no incentive, no visibility. Add a homepage opt-in (inline, slide-in, or tasteful pop-up) with a concrete lead magnet (prep guide, wardrobe tips, mini-session early access).

Then email consistently, segment by service, and sell seasonal offers to the right people. This fills calendars faster than hoping for DMs.

Most photographers choose a website builder for simplicity, but often hit a wall when their business grows. Don't let your platform dictate your business's future.

Dedicated photography platforms like PhotoDeck, SmugMug, Pixietset, etc. are great for e-commerce and file delivery, but they often can't match the design flexibility and power of WordPress. If your goal is a custom, detailed site that brings in clients, you need a flexible foundation.

I consistently recommend WordPress for its SEO control and design power, even though it requires some maintenance. Choosing your builder is a game of compromises, but WordPress offers the most room to grow.

Reach out if you need an expert review on whether your current platform is right for your goals.