QUICK TIPS

1. ✍️ A good tactic for writing website content

One of the best takeaways from the webinar I did with copywriter Zoe Barnett: forget writing your site copy in Word documents.

When you isolate the words from their intended layout, you lose sight of how they actually function on the page. Websites aren’t just digital flyers. They’re dynamic and layered. Think about how people scan them: they jump around, they skim, they click.

Writing copy directly in a wireframe — or at least thinking visually while you write — helps ensure:

• Each block of text has a specific purpose

• Buttons have meaningful labels

• Section headlines guide the reader logically

• Everything fits together to reinforce your message

So ditch the flat docs. Think like a designer.

Most photographers think their online galleries are “good enough.”

But clunky navigation or poor image organization silently kills conversions.

Here’s what I’ve seen in 100+ audits:

• Parents can’t find their kids’ event photos quickly.

• Galleries take ages to load.

• Payment options are confusing or hidden.

A well-structured gallery system — with nested folders, intuitive navigation, and clear calls to action — makes all the difference.

If your galleries don’t guide visitors to buy, they’ll just browse and bounce.

I can help you redesign your gallery UX and integrate seamless sales tools that actually convert.