QUICK TIPS

1. 🧠 Why “original ideas” are your SEO superpower in 2026

A hard truth:

Google does not need another article that already exists on 200 other sites.

And neither do your clients.

AI has made mass-produced content cheap.

But original thinking? Still rare. Still valuable.

You have story assets no AI model or competitor can replicate:

• Real sessions

• Real client transformations

• Real mistakes

• Real behind-the-scenes processes

• Real lessons from shooting in challenging environments

• Real outcomes your clients care about (confidence, legacy, reputation)

Turn that into content — and your website becomes memorable, not just findable.

And here’s the bonus: Original content also strengthens your brand voice, which helps with conversions far more than generic blog posts ever will.

AI assistants overwhelmingly cite trusted sources — the ones with strong backlinks, mentions, and domain authority.

That means your brand directly affects your visibility in AI answers, not just your rankings in Google.

For photographers, this translates to:

• better testimonials

• more consistent presence across platforms

• clearer messaging

• stronger connections with your audience

• content worth linking to

Strong brands get cited. Weak brands get ignored — by both people and AI.