QUICK TIPS

1. 🧠 The “good enough” photography website era is over

For years, photographers got away with:

• Slow sites

• Generic copy

• “Portfolio-first, clients-second” layouts

That’s changing fast.

In 2026, attention will be shorter, competition sharper, and expectations higher.

What I see already working:

• Fewer images, stronger curation

• Simpler navigation (less choice = more action)

• Websites designed around decision-making, not ego

Your photos open the door.

Your website decides if clients walk in.

If your site feels “fine”…

That’s usually the problem.

Want a simple way to pressure-test your site against 2026 standards? Let’s do an audit.

If you shoot locally (weddings, portraits, branding, etc.), your Google Business Profile is prime real estate. It’s one of the fastest ways to start showing up in local search results and on Google Maps.

To optimize your profile:

• Use your real business name and complete address.

• Add a keyword-rich description.

• Upload high-quality images (your work!).

• Regularly post updates or offers.

• Ask past clients to leave reviews – and respond to them.

• Use the Q&A section to pre-answer common questions clients might have. It’s a subtle way to build trust before they even click.

It’s a small effort with a big payoff—this profile alone can get you found by people already searching for a photographer near them.