QUICK TIPS

1. 🔍 Stop Being Vague: Your Hero Section Needs a Message

"Empowering innovation" sounds cool—until you realize it says nothing.

Too many photographers fall into the trap of pairing a vague slogan with a stock-style image in their hero section. The result? A homepage that feels polished but says absolutely nothing of substance.

Within seconds, visitors should know:

• What kind of photography you do

• Who it's for

• Why they should trust you

Don’t leave them guessing. Be specific, honest, and bold with your message.

Ditch the small talk. Say something real.

Google’s AI Mode blows past single-keyword content. It spins “best camera bag” into Which bag fits a 70-200? or Are sling bags good for travel?

If your article only screams the head term, AI may never surface it.

Map out every question cluster: sizing dilemmas, gear protection, airline carry-on rules, brand comparisons. Then weave concise answers throughout a single, well-structured page.

Cover the whole intent space and you’ll stay visible—even when Google rewrites the query mid-flight. Nail content breadth and quality today, protect rankings tomorrow.