Do you have 2 or 3 old websites but hate having to manage them separately? Or a single website with different specialties that “fight” for attention? Read on.

QUICK TIPS

1. What part of your website “converts” clients?

The idea that one single page "converts" clients is a bit of a myth. In reality, it's a collective effort: your homepage sets the stage, your portfolio showcases your skills, the "About Me" page humanizes you, and your blog adds value. And your pricing page can obviously be a deal-maker/breaker if presented right.

Visitors usually go through a "flow" on your site. They might land on your homepage, get intrigued, and then navigate through your portfolio, blog, or about page. Each step in this journey can contribute to converting a browser into a client. The key is to guide them seamlessly from one section to another, leading them ultimately to the 'Contact' page.

Use the new "funnel exploration" reports in GA4 (similar to the old "behavior flow" reports in the old Google Analytics) to see how visitors are progressing through your site, and you'll see where they get stuck, or where they decide to click the Contact button (signaling the "conversion" you were asking about).

But I think, in a nutshell, that every page has a role in the conversion process. Make each one count.

2. What used to work in the past is no longer relevant today.

It's no longer that much about focusing or editing because cameras and AI advancements almost do that better than you.

Instead, it's about solving interesting problems, about having the courage to venture into projects that haven't been seen before.

That's where many industries are heading toward. And quickly.

When your specialty becomes a commodity, you have to keep asking yourself what "better" means. Because "better" is always changing, and you have to keep repositioning your business as needed.