QUICK TIPS

1. 🎙️ Why storytelling will decide whether your content gets seen in 2026

Most photography websites sound the same.

Beautiful images. A few brag lines. A polite “get in touch.”

But here’s the problem… that’s exactly what AI can already produce. But your story becomes your competitive edge.

If you want clients to remember you, you need to connect the dots between your work and a human experience.

In my audits, I constantly see photographers hiding behind generic copy. Let’s fix that.

Try this:

• Start your About page with a story, not a résumé.

• Use micro-stories in your captions: what problem did this shoot solve?

• Add case studies showing transformation, not just pretty images.

Your story builds trust long before your pricing does.

Some photography websites (31% of reviewed sites) prefer to display images as medium-sized thumbnails or in a slideshow, without any way to click to enlarge them. This leads to poor user experience, especially on desktop screens, where viewing larger images is more impressive.

But the majority of popular photography sites does have a lightbox feature, allowing visitors to view full-screen images and to navigate between them easily:

So allow visitors to click on thumbnails to open them up in a full-page lightbox view (with arrows and keyboard navigation to change images easily).