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- 📸 Should you have one website or multiple? Here’s how to decide
📸 Should you have one website or multiple? Here’s how to decide
Plus 3 quick tips on pricing transparency, skimmable content, the role of copy and design.
Alex Vita
September 23, 2025 • Estimated reading time: 8 minutes
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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: pricing transparency, skimmable content, the roles of copy and design
🧠 Deep dive: one website or multiple?
🔍 SEO: link building is still the backbone of SEO
QUICK TIPS
1. 🎯 Pricing transparency helps filter out bad leads
Still getting ghosted by potential clients?
If that’s happening often, your pricing might be the elephant in the room. People might reach out, love your work, but then vanish once they hear your rates.
That’s exhausting.
Transparent pricing on your site — even just a “starting at” figure — helps filter out low-budget shoppers before they waste your time.
Even better: explain what your price includes and why. Show your value up front.
“Every project is unique. Let’s chat and I’ll send a custom quote.”
“Most clients invest between XYX for a full-day shoot.”
Positioning yourself as a premium brand means owning your price — not hiding it.
Use it to attract the right clients, and quietly repel the wrong ones.
2. 👓 Make your content skimmable
We're living in the era of distractions. Your visitors are not reading, they’re scanning.
Make your site copy easy to skim:
Use short paragraphs
Add headings and subheadings
Use bullet lists
Highlight key points with bold or italics
And yes — embrace white space. Don’t cram your words into every pixel of the screen. Let the design breathe so the message shines.