You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: 5 second rule, PhotoDeck galleries, nav menu UX
🎙️ Interview on the Commercial Photographer Podcast: Is SEO Dead for Photographers?
🔍 SEO: WordPress vs other platforms
QUICK TIPS
1. ⚡ The 5 second rule
If your homepage doesn’t answer these in 5 seconds:
Who you shoot
Where you’re based
How to book
… you’re losing inquiries, fast.
Your website isn’t a guessing game — it’s a conversion funnel.
Visitors won’t dig around to understand what you do. They’ll just leave.
Clarity beats clever every time. Simplify, declutter, and make the path to booking painfully obvious.
How fast can someone figure out how to hire you?
2. 📸 New gallery styles on PhotoDeck
PhotoDeck recently rolled out a huge update to their gallery styles, and it could seriously streamline how you display, sell, and manage your work.
The new styles (E-shop, Stock Photography, File Management) offer way more flexibility and let you tailor the layout to match your brand and workflow.
If you're already on PhotoDeck, it's time to rethink your gallery UX:
Are clients finding what they need quickly?
Are your galleries optimized for conversions?
Are you taking full advantage of layout options?
I’ve customized many PhotoDeck sites already, and know how much power these new tools give you. If used strategically.
