QUICK TIPS

1. 🧱 Choosing a website platform isn’t about “what’s best”

It’s about what problem you’re actually trying to solve.

On calls with photographers, platform confusion usually sounds like this:

“I want it to look great, rank on Google, deliver galleries, blog, sell… and be zero maintenance.”

That unicorn doesn’t exist 🦄

Here’s the clearer way to think about it:

• Want maximum design control + SEO + long-term flexibility?

  You’ll likely need WordPress.

• Want simplicity + portfolio + client delivery in one place?

  A photography-specific platform might fit better.

• Want both?

  Sometimes the answer is… two tools, each doing its job well.

The goal isn’t picking the “perfect” platform.

It’s avoiding the wrong one for your priorities.

If you’re stuck between options, that’s usually a sign you need strategy first — not more feature comparisons.

Where are you currently stuck: design, SEO, or maintenance?

Getting inquiries is high up on the wish-list of most photographers. However, a whopping 85% of popular photography websites are missing any sort of contact information anywhere on the homepage.

That means no email, phone, or contact form, not even in the footer, only relying on a navigation menu link to the Contact page.

Although most popular photography websites don’t do this, you should consider having your contact information easy to find, even on your homepage, besides having it on your dedicated Contact page.