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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAYāS EMAIL:
ā”ļø 3 Quick tips: platforms, contact info, dropdowns
š§ Deep dive: Your clients arenāt āin a funnelā anymore
š SEO: Focusing on micro-conversions
QUICK TIPS
1. š§± Choosing a website platform isnāt about āwhatās bestā
Itās about what problem youāre actually trying to solve.
On calls with photographers, platform confusion usually sounds like this:
āI want it to look great, rank on Google, deliver galleries, blog, sellā¦ and be zero maintenance.ā
That unicorn doesnāt exist š¦
Hereās the clearer way to think about it:
Want maximum design control + SEO + long-term flexibility?
Youāll likely need WordPress.
Want simplicity + portfolio + client delivery in one place?
A photography-specific platform might fit better.
Want both?
Sometimes the answer isā¦ two tools, each doing its job well.
The goal isnāt picking the āperfectā platform.
Itās avoiding the wrong one for your priorities.
If youāre stuck between options, thatās usually a sign you need strategy first ā not more feature comparisons.
Where are you currently stuck: design, SEO, or maintenance?
2. š Put your contact info right on the homepage
Getting inquiries is high up on the wish-list of most photographers. However, a whopping 85% of popular photography websites are missing any sort of contact information anywhere on the homepage.
That means no email, phone, or contact form, not even in the footer, only relying on a navigation menu link to the Contact page.
Although most popular photography websites donāt do this, you should consider having your contact information easy to find, even on your homepage, besides having it on your dedicated Contact page.
