QUICK TIPS

1. 🧹 Declutter your photo website to increase conversions

Your website isn't a storage unit, it's a sales tool.

If you're overwhelmed by how cluttered your site feels, imagine how your visitors feel. Here’s how to clean things up and boost results:

• Limit your main menu to 5–7 items max. Confused visitors don’t convert.

• Hide old galleries that no longer represent your current work.

• Remove outdated info from your About or Contact pages.

• Cut redundant text. Let your images speak more.

• Reorder content: Put your most important projects and offers front and center.

A tidy site feels more professional and guides visitors toward action. Less noise = more impact.

Your Instagram bio isn’t just a mini “about me”—it’s your elevator pitch, value proposition, and lead magnet all rolled into three lines.

Here’s a simple structure that works:

• Line 1: Who it's for + what they get (“Helping NYC families get timeless photos without the stress”)

• Line 2: Credibility (optional: “As seen in PUBLICATION” or “500+ happy clients”)

• Line 3: CTA that drives traffic (“🎁 Free session prep guide ⬇️”)

Use keywords in your name field for searchability, and choose a human photo for your profile pic to spark connection. A scannable, strategic bio builds trust and encourages profile visitors to stick around—and convert.

Make those 150 characters count!