QUICK TIPS

1. 🧠 Confusing branding is costing you inquiries

Most photography sites blur the line between “me” and “we.”

And that creates confusion.

Visitors wonder:

• Is this a solo photographer?

• A studio?

• A team of freelancers?

If it’s just you behind the business, don’t hide that. Clarify it.

✅ Use “I” instead of “we” in your copy
✅ Show your face early — even on the homepage
✅ Remove vague plurals like “About us” or “Meet the team” if they don’t fit

In a service like photography, trust is personal. Don’t make it harder for potential clients to connect with you.

Google's new AI Mode doesn’t just respond to what users type—it remembers what they searched before. This persistent memory builds a “user state” that evolves across devices and sessions.

So if someone researches “portrait photography lighting” today, and searches for “best lenses for low light” next week, the AI knows it's the same person—and that context affects what results they get.

What does this mean for photographers?

It means you’re no longer optimizing for isolated keywords. Your content needs to fit logically into ongoing user journeys. It must be coherent, consistent, and relevant to broader topics, not just narrow searches.