📸 Optimize your site for large desktop screens too

Plus 3 quick tips: finding a narrower niche, a Bio tip, eCommerce needs

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Mobile schmobile. What about giving some love to the large 27” (or larger) desktop screens that photo buyers often use? Show your photos (especially your thumbnail grids) in all their glory. Read on.

IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: finding a narrower niche, a Bio tip, defining your eCommerce needs

  • 🧠 Deep dive: Optimize your site for large desktop screens too

  • 🔍 SEO: my interview on the Hair of the Dog Podcast

  • 🖥️ Website examples: an elegant maternity photo website

  • 🔗 Links & Resources: recent AI news and cool products

Estimated reading time: 8 minutes

Let’s start:

QUICK TIPS

1. A great strategy for finding a narrower niche

Here's a simple strategy to find a good (narrow) niche for your photography business, assuming you've been in business for a while.

Make a list of all the past clients that you've enjoyed working with.

If you're just starting out, list out personal or side projects you've enjoyed working on, or think of ideal projects you'd like to focus on.

Try to rank each of them from 1 to 5 based on:

  • how much you enjoyed working with them

  • whether you'd like to do more of that type of project

  • how much you liked the actual people you interacted with

  • the amount of impact your work had for the client

Then, underneath, list out all the reasons why you chose the people above.

You'll basically end up with 2 lists: one of ranked past clients, and the other of reasons for choosing those clients.

Now, this is important: repeat the process by focusing on the negatives: list out bad clients that you didn't enjoy working with, and the reasons why things went wrong.

At the end of all of this, you should start noticing some patterns emerging.

That's the very first sign of a good niche that you can specialize in.

2. In your photographer Bio, mention what you're actively learning

This is important. Showing people what you’re still struggling with can convey honesty & authenticity.

But don’t just list out what you’re not good at. Frame it in a way where you’re showing progress and enthusiasm.

Let people know that you’re still actively learning and that you’re confidently investing time & effort into your work.

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