📸 Organizing photo galleries on your website

Plus 3 quick tips on design clutter, Instagram change, principles for a great site.

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IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: design clutter, Instagram change, principles

  • 🧠 Deep dive: organizing photo galleries on your website

  • 🔍 SEO: text-only or image-only blog posts

  • 🖥️ Website examples: flaunt your past clients

Estimated reading time: 12 minutes

QUICK TIPS

1. 🚀 Less Clutter, More Conversions

A chaotic website makes visitors work too hard. If they’re overwhelmed, they leave.

  • Limit menu items to essential links (5-7 max).

  • Highlight key actions—what do you really want visitors to do? Book a session? View your best work?

  • Reduce homepage distractions—too many galleries or services dilute your message.

When everything on your site has a clear purpose, visitors stay longer and are more likely to engage.

2. 🤳 Instagram Isn’t What It Used to Be for Photographers

  • The default aspect ratio is now 4:5 vertical instead of square.

  • Reels (video content) are being pushed harder than ever.

  • Organic reach for still images has plummeted as Instagram shifts toward TikTok-style content.

If you’ve relied on Instagram for exposure, it’s time to rethink your strategy. Your website should be your primary showcase, while social media remains just a tool to drive traffic. Don’t let shifting algorithms control your business!

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