- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 📸 Many photographers are struggling
📸 Many photographers are struggling
Where is this heading? What can pro photographers do? Plus tips on improving your Contact and About pages, keeping your page URLs clean, and more.
Alex Vita
August 15, 2023 • Estimated reading time: 15 minutes
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It’s “Tuesday email from Alex” time again 👋
You probably need to sit down for this one, it’s got some hard truths.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: let people find you, stop saying you're passionate, define your target audience
🧠 Deep dive: many photographers are struggling to get clients
🔍 SEO: keep your page URLs short and simple
🖥️ Website examples: eye candy for pet photographers
🔗 Links & Resources: has OpenAI scaped your photography website? And a few cool books.
Estimated reading time: 8 minutes
Estimated thinking time while staring out the window and biting your nails: 30 minutes
Let’s dive in!
QUICK TIPS
1. Make it easy for people to contact you
Many photography websites are plagued by this problem. Having a hard time finding a way to contact you is one of the most frustrating things for your visitors.
Simply make sure your website has both a simple contact form and an email link (because some people prefer writing in their own email client).
And have your contact info (or just the link to the Contact page) present throughout the site (in the header and footer).
If you accept phone calls, also include a phone number for people to reach you, that’s another trust signal.
2. Don’t use this cliché in your photographer bio
Sorry for the sarcasm, but you have to stop writing in your photographer bio that you're "passionate about photography".
It's been overdone, trust me.
