📸 Why having a blog is still a smart move in 2025

Plus 3 quick tips on organic traffic, differentiation, referrals

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ForegroundWeb Newsletter

YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.

IN TODAY’S EMAIL:

⚡️ 3 Quick tips: organic traffic, differentiation, referrals
🧠 Deep dive: Why having a blog is still a smart move in 2025
🔍 SEO: More traffic doesn’t mean more clients
🖥️ Website examples: Fairytale design

QUICK TIPS

Treat AI visibility as an extension of classic SEO: publish valuable, indexable content, earn links, optimize performance, and engage where your audience hangs out.

Do that consistently, and the next time ChatGPT or Google’s AI Overview needs an example of stellar architectural photography, your name is far more likely to roll off its virtual tongue.

2. 👤 Highlight what makes your style different

Clients don’t hire gear or technique — they hire the person behind the lens. Show them how your approach makes them feel.

  • What moments are you always chasing?

  • How do clients describe working with you?

  • What story are you really trying to tell?

Pick one or two traits that feel true to you and resonate with your ideal client. Then explain how those traits translate into an experience they’ll love: e.g. “My work blends modern editorial styling with quiet, intentional moments. Every image is composed with care, but never at the expense of emotion.”

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