- 📸 ForegroundWeb Newsletter by Alex Vita
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- 📸 The state of the photography industry
📸 The state of the photography industry
Why are so many photographers struggling? Let’s start to deconstruct this. Plus quick tips on post-launch actions, copywriting, SEO & more.
Alex Vita
August 08, 2023 • Estimated reading time: 14 minutes
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Happy Tuesday!
Now that we’ve settled into a good weekly rhythm here, it’s time to begin tackling more important business topics. Get your thinking cap ready.
TODAY AT A GLANCE:
⚡️ 3 Quick tips: post-launch actions + “I vs We” + a Bio tip
🧠 Deep dive: The state of the photography industry
🔍 SEO: targeting “photography” vs “photographer” keywords
🖥️ Website examples: weird navigation menu location
🔗 Links & Resources: a book, a podcast, a UX video. And again something about this whole AI thing, can’t get away from it.
Estimated reading time: 9 minutes
Unless you’re a loyal reader here, in which case it’s 18 minutes:
“Your newsletter is the only one I actually read through to the bottom and reread again!”
Let’s start:
QUICK TIPS
1. Be consistent with your use of first-person pronouns (“I/me” vs “we/us”).
If you’re just a solo photographer promoting your work on the site, be honest and use singular pronouns.
It’s dishonest to use “we” just to make it sounds like you’re a company. In fact, you might be doing more bad than good: many clients prefer the personal touch of an individual freelancer than having to deal with a company.
2. List out some of your favorite things in life on your About page.
Or a list of fun facts about yourself.
Setting a funnier mood is great, but beware of crossing the border into unprofessional.
You have to make things discreet and elegant too, you don’t want to appear amateurish.
Here are a couple of great examples I spotted in the wild:
3. You just launched a beautiful new website. Now what?
🆕 Start a social media presence
🤝 Reach out to any existing connections you have in the industry
💵 Consider getting some paid traffic
📨 Start an email newsletter
✍️ Get into a consistent content-producing rhythm
Read the entire article on my LinkedIn profile:
DEEP DIVE
The state of the photography industry
Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and knowing that you need to change something?
Amateurs are buying a DSLR (or even using their smartphones) and immediately calling themselves “photographers”. And they’re charging too little. The entire photography industry is saturated, and it’s harder than ever to get more clients.
But photographers who understand how to differentiate their business and adjust their online presence accordingly, are finding it easier than ever to get clients (that are happy to pay them what they’re worth).