This marks the end of my series on business positioning for photographers, with a few parting thoughts. And more tips and resources for you.

On your marks…

QUICK TIPS

1. Decide on a good call to action button for your homepage

It's useful to go through your entire website to do this, but your homepage is the most important one.

Instead of letting users aimlessly browse through your content, and then choosing something from your navigation menu, why not point them to the next page they should check out first?

Think about your goals. After seeing your homepage, should visitors heads straight to the Contact page to leave you a message? That's not often the right answer. Most people need to see more of your content first. Should they view a portfolio of your best images? Or should they learn more about what you have to offer on a Services page? Or maybe they should dive into your photography blog, maybe that's your thing.

There's no magic formula. It all depends on your specific website structure and business goals.

2. Your website is an investment, not an expense

Photographers often feel resistance toward hiring experts in other industries and allocating a budget for their website. It's natural to try to cut down on costs (especially in today's economy), but a poorly-built site won't give you serious results.

If you want to transition from an expense to an investment mentality, you have to work hard to define your goals first, to get to know who you’re working with (and how to work efficiently with them).

Generic developers perform tasks and focus on their time & output level. So they become an expense and a commodity. Whereas professionals provide solutions and focus mainly on the results they create, so they’re an investment and are worth paying relative to the value they give you.

I specialize in building photography websites and am willing to sit down and understand the "big picture" in your project, so I strive to position myself as a professional and a worthy investment.