- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 📸 Positioning crash course: how to stand out
📸 Positioning crash course: how to stand out
How to stand out from the crowd as a pro photographer + other website tips & resources.
Alex Vita
August 29, 2023 • Estimated reading time: 14 minutes
You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.
Happy Tuesday!
If it’s not abundantly clear, the theme of the week is “positioning”. So once again, put your thinking cap on and analyze your photography business.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: making your site more trustworthy, portfolio curation, another tip for your About page
🧠 Deep dive: Positioning crash course #mustread
🔍 SEO: should you get a new .photo or .photography TLD?
🖥️ Website examples: 65 nav menu links, oh my!
🔗 Links & Resources: a huge table of photography niches for your research pleasure
Estimated reading time: 10 minutes + 1 full day*
* to carefully study the table in the Links section.
Let’s begin.
QUICK TIPS
1. Four ways to make your website more trustworthy
Trust is one of the best ways to differentiate your website in today’s over-saturated online world.
People are quick to judge websites (and many other things in life), both when they’re visiting your site for the first time, or when they’re considering to stick around for a later visit.
The goal is not to simply make your website “feel” more trustworthy but to actually make it so, to honestly care about your audience and improve the user experience on your site.
1. Simplify the site design and let it "breathe"
2. Be consistent with colors, fonts, and design elements
3. Add hints of your personality and write in a friendly tone of voice
4. Edit down your portfolio to only showcase your best work
Check out this article for more tips.
2. Be ruthless when curating your best-of portfolio
Have you seen photography websites where they put closely related photos (variations of the same photo) next to each other?
Or the same photo in color and black-and-white?
To me, it just looks like the photographer couldn't make a decision.
So why should I trust them?