- 📸 ForegroundWeb Newsletter by Alex Vita
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- 📸 Understanding the 4 positioning quadrants: where do you stand?
📸 Understanding the 4 positioning quadrants: where do you stand?
Plus 3 Quick tips (featured gallery curation, dropdown menu mistakes, wearing multiple hats) and the shortest photographer Bio ever.
Alex Vita
September 05, 2023 • Estimated reading time: 21 minutes
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Happy Tuesday!
Welcome back to the ForegroundWeb Newsletter - where photographers learn about quadrants. Yes, quadrants 🤦 But not the usual type (aka the urgent vs. important Eisenhower Matrix), but about photography business positioning. I’ll make it worth your time!
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: featured gallery curation, dropdown menu mistakes, wearing multiple hats
🧠 Deep dive: Understanding the 4 positioning quadrants!
🔍 SEO: how long does it take to rank high on Google?
🖥️ Website examples: shortest photography Bio ever?
🔗 Links & Resources: getting client feedback, website performance brain-melter & more.
Estimated reading time: 8 minutes
Let’s start with the easy stuff:
QUICK TIPS
1. Don't dilute your featured galleries (or slideshows) by including too many images
Instead, keep the best ones to create the most visual impact. Over time, people notice your commitment to quality and learn to trust your work.
If you can’t impress visitors/clients with 20-30 images, you definitely won’t do it with more either. Every single image you choose should have a wow-factor and be technically perfect. There’s no place for “filler” images.
Editing down images is very difficult, but this article should help you: The process of selecting images for a strong & coherent portfolio
2. Avoid this common nav menu mistake
When you use dropdown menus, and you can click on the top-level menu item, make sure that link is also present as a dropdown option.
Here's what I mean. Take a look at this example:
On this website, clicking on “Info” goes to the all-important Pricing page, and that’s the only way to reach it.
But many visitors will miss the link. When they see a dropdown menu, they might think that they can ONLY click on the options in the dropdown. It's not obvious that the top-level menu item is also a link.
The solution is to repeat that link as the first option in the dropdown menu.