Happy Tuesday. Let's hit it:

QUICK TIPS

1. To improve the typography on your website, follow (at least) these 3 simple guidelines:

• choose a good font face (that maybe matches your logo, for consistency). Google Fonts are now embedded in all popular website platforms.

• increase the font-size (16px or more)

• increase the line-height (font-size multiplied by 1.5 or even 1.75)

2. Do a quarterly review of your business

Knowing when to pivot is a critical part of running a business.

If you’re just blindly focused only on taking more and better photos, you’ll lose sight of things around you:

• what your competitors are doing

• how your own sales are trending

• the state of the entire photography industry

This is scary. Sure. You might even need to completely change your specialty at one point because of how the market and your skill set have changed over time.

So aim for a quarterly review of your business where you look at things like:

• How was your work schedule recently? How could it be improved?

• What can you change about your daily/weekly routine to work more on growing your business?

• If you’re juggling multiple photography specialties, are your spending time on them proportional to how much you enjoy them? Do you have the right balance between income and personal satisfaction in your work?

• Do you have enough confidence in your work? Are there any big gaps in your photography skills? Or in your marketing or web design skills?

• Are you saying “NO” enough? Are you prioritizing a busy schedule over fewer and more impactful projects?

• Are there aspects (about your photography business) that you know you’ve been putting off for a while? Are you avoiding important tasks because of fear of failure or fear of success?