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- 📸 Mastering PR for Photographers with Zoe Hiljemark
📸 Mastering PR for Photographers with Zoe Hiljemark
Plus 3 quick tips on locations, search generative experiences, portfolio selections.
Alex Vita
October 08, 2024 • Estimated reading time: 9 minutes
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Put your marketing hat on today. This is a good one!
IN TODAY’S EMAIL:
🧠 Deep dive: Mastering PR for Photographers with Zoe Hiljemark
⚡️ 3 Quick tips: your location, search generative experiences, portfolio selections
🔍 SEO: User-experience basics
🖥️ Website examples: Stylish maternity photography website
Let’s dive in!
NEW INTERVIEW
▶️ Mastering PR for Photographers with Zoe Hiljemark
Want to grow your photography business? PR consultant Zoe Hiljemark teaches us how effective PR strategies can attract more leads by building a positive reputation and increasing visibility.
I just recorded this last week as part of a new interview series I’m doing with experts from other specialties (who work directly with photographers).
This is a must watch:
We delve into:
Understanding PR and Its Role in Marketing
The Speed and Strategy of PR
The Importance of Hiring a PR Expert
Common PR Mistakes to Avoid
Securing Free Publicity: Strategies and Challenges
The Intersection of SEO and PR
Building a Strong Online Presence
The PR Process: What to Expect
And much more…
You can find Zoe’s website here, and on social media: LinkedIn, X/Twitter, Instagram, Pinterest.
QUICK TIPS
1. 📍 A location should always be visible on your site
And the Contact page is a great place to have it on.
Even if you’ve already mentioned your location somewhere else on the site (like on the About page or in the footer).
Even if the location is already in the name of the site/business.
Even if it’s already in the logo.
This will increase credibility and the number of people contacting you if they’re looking for location-specific photographers, which sometimes is an important hiring factor.
And if you accept international projects and are willing to travel, you should definitely also “advertise” that on the Contact page, clients must know they’re within your reach.
Obviously, if you don’t work with clients in person and don’t have a studio, you don’t need to display a very specific mailing address. Just your state/country would be useful though.
“One mistake I often see is not being very clear where the photographer is based out of. And also photogs need to make it super easy to get in touch – and provide quality content worth sticking around for.”
Why not also put your location in the SEO meta description tag of your site’s homepage? This can sometimes make all the difference for clients staring confused at Google search results pages.
2. 🚀 Search Generative Experience (SGE) is changing SEO
Google's Search Generative Experience (SGE) is starting to reshape how search results are generated and displayed. Unlike traditional search results, SGE leverages generative AI to create a more comprehensive, AI-generated answer that combines data from various sources, including lesser-known directories.
One crucial insight from the Search Generative Experience (SGE) rollout is the importance of having a physical address listed on your Google Business Profile. Early tests indicate that Google’s new AI-generated results tend to favor businesses with a visible address.
Watch this excellent short video to learn more: