- 📸 ForegroundWeb Newsletter by Alex Vita
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- 📸 How to prepare content for a new website
📸 How to prepare content for a new website
Plus 3 quick tips on using testimonials, humanizing your website, studying your competitors
Alex Vita
December 12, 2023 • Estimated reading time: 9 minutes
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Time flies, the holidays are soon upon us, but we still have plenty to learn this year. Let’s dive in!
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: using testimonials, humanizing your website, studying your competitors
🧠 Deep dive: Preparing content before starting a new website
🔍 SEO: the concept of “click-through rate”
🖥️ Website examples: bespoke new portrait photography site
🔗 Links & Resources: your weekly dose if Internet goodies
Estimated reading time: 5 minutes
QUICK TIPS
1. Use testimonials on your About page
Conveying trust on your site is critical, especially in this age when everybody is fighting for the user’s attention.
Testimonials (relevant quotes from happy clients) and social media counts (number of re-tweets, likes, shares, etc.) are the main ways to display social proof.
They help answer the all-important “WHY?” question for visitors, reducing any anxiety they have in working with you.
To make them more honest and convincing, testimonials should include, besides the quotes themselves, the name, portrait & job title of those people. Optional items are their location and a link to their site.
Besides the About page (where they’re a natural fit), testimonials also work well on pages where you display and sell your services or where you talk about your prices!
2. Humanize your website
You want to humanize your website. People don't trust the website directly, they trust the person behind the website.
You can choose how much of yourself (your principles, your preferences, your humor) you want to "show" on the site, but always err on the side of more.
Prove to people that there's a real photographer behind the site by showing a self-portrait (usually on the About page) and by writing in your natural voice.