- 📸 ForegroundWeb Newsletter by Alex Vita
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- 📸 Pricing as a positioning tactic
📸 Pricing as a positioning tactic
Plus 3 quick tips: having separate websites or not, upgrade your Contact page, quality is relative
Alex Vita
September 20, 2023 • Estimated reading time: 15 minutes
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Hello. This is the ForegroundWeb Newsletter - where photographers learn that they’re both artists and business owners. This week, an important discussion about pricing your services.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: having separate websites or not, upgrade your Contact page, quality is relative
🧠 Deep dive: Raising your prices as a positioning tactic
🔍 SEO: do you need to rank for your own name?
🖥️ Website examples: cool example of a wedding photography pricing table
🔗 Links & Resources: your weekly dose of AI progress & impending doom articles, and my About page checklist for photographers
Estimated reading time: 6-7 minutes if you concentrate.
Let’s go:
QUICK TIPS
1. Separate website for multiple specialties?
So you have 2 or more photography skills, and you still don’t know if you should promote them both on your site.
What do the numbers say?
The only relevant piece of statistics I could find is from an old survey that PhotoShelter did on 7.500 photographers:
2. This type of Contact page doesn't cut it anymore
The Contact page is a critical component of your photography website, often underrated. You simply can’t keep doing the default (bad) things and wonder why people are not contacting you.
Simply having a basic contact form there is the absolute minimum. But you could be doing a lot better. A default contact form is not enough to encourage visitors to leave you a message.
Read this article for a deeper dive into the WHY and HOW of building an effective Contact page for your photography website: