Let’s dive in:

QUICK TIPS

1. Do you hear "crickets"?

"Crickets" = everything you tried was met with silence, you couldn't sell any images or get any bookings

If we try to deconstruct this, it usually comes down to:

• not trying hard enough, giving up too quickly

• not choosing the right marketing channels, not trying to meet your target audience in the right places

• below-average work, so your clients are not impressed

• not serving a market that values what you have to offer, or that is not willing to pay for that type of work

• you didn't validate your business idea well

Narrowly positioning your business fixes all of these problems!

2. Your homepage tagline/intro is important

I think taglines are a great way to clarify your website for first-time visitors, which is a different beast when compared to returning visitors to your website, who might already be aware of your work and they know you from other sources.

But first time visitors, they need to create a quick first impression of your website in something like five seconds, and maybe your slideshow or just a single image won't do that properly.

So you need to spell it out in a concise tagline or some sort of introductory paragraph. And I think that would improve user experience and the results you get from your website.