📸 Common web-design worries expressed by photographers

Plus 3 quick tips on ugly websites, business funnel, you vs AI

You're reading the ForegroundWeb Newsletter, all about photography websites. First time reading? Sign up here.

IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: ugly websites, business funnel, you vs AI

  • 🧠 Deep dive: Common web-design worries expressed by photographers

  • 🎙️ Testimonial: Andrew Hellmich interviews photojournalist Claire Thomas

Estimated reading time: 8 minutes

Let’s begin!

QUICK TIPS

0. ⌛️ Last chance to join my website training on PhotoBizX (the price doubles tomorrow)

Learn how to improve the user-experience on your photography website (which covers design, content structure, SEO, performance, and a lot more) and turn it into a client magnet 🧲 

1. 🙈 Why do websites become “ugly”?

When I first look at a photography website, the first thing I notice, of course, is an ugly or outdated design. This might sound a bit too generic, but let’s deconstruct this.

An ugly website design happens because:

  • it’s an old site, and it’s been neglected for a long time, it’s out of fashion

  • they couldn’t hire a professional to do it, either they’re just beginning and they didn’t have the budget for it

  • photographers don’t have a good design sense, or they’re just disorganized in general

  • or they don’t know how to master a specific website tool

2. 🎯 Master your business funnel to get more clients

Your photography business funnel is key to attracting and converting clients. If you’re not getting enough inquiries, it might be time to rethink how you guide visitors through your website.

Here’s a quick breakdown:

  • Traffic: Ensure you have a consistent flow of visitors by optimizing your site for search engines and promoting it on social media.

  • Leads: Capture emails through lead magnets like free guides or discount codes.

  • Income: Convert leads into paying clients with compelling offers and a clear call to action.

A well-structured funnel is crucial to turning your website visitors into loyal clients.

Need help fine-tuning your business funnel? Not sure where to start? Book a consulting call with me to get actionable website insights tailored to your needs.

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